Uproar on Social Media as Pepsi Nigeria's MD Email reveals Hate Speech.

A leaked e-mail, seen to be sent to Pepsi’s Heads of Depot across the country by the  Managing Director of PEPSI, Ziad Maalouf, stating his determination to stop at nothing, to crush the dreams of Nigerians, has begun raising questions, and generating controversy on Twitter, Instagram, and other Social media platforms.

According to him, it's his intention to engage in battle with the indigenous brands like Bigi, the Nigerian dream, and other competitive brands.

See excerpts from the leaked mail, and other fiery speech:

“After our sales workshop day (Friday, November 1) and finance workshop day (Saturday), I decided to test our system in terms of readiness to go for WAR!!!.”

“…it is extremely obvious to me that we are not yet ready for war BY ANY MEANS…”

“Let me start by explaining the competitive playground once again. This season is not like any other, so the mindset of growing vs last year, achieving budget, business as usual cost management, WILL NOT WORK!!! The outcome of this season must write the future and destiny of the 3 major competitors, along with the future of B-Brand industry (Bigger pack and lower price concept) disruptions in Nigeria. ”

“One company will flourish. One company will diminish. One company will finish. B-Brand disruptive business model will either become a temptation for anyone who has a bit of money to start own brand in Nigeria, or it will be a curse that ensures no one takes such a decision again!!!”

Like a distressed Nigerian said, “How can you come to our country, Make money out of us, Sell us substandard drinks and still have the effrontery to declare war on indigenous brands like Bigi??”