NIPR plans sanction unlicensed public relations practitioners

 

During the 2023 World Public Relations Day Celebration held at Rivers State University, Paulinus Nsirim, the Chairman of the Rivers State chapter of the Nigerian Institute of Public Relations, emphasized the legal requirement for public relations officers to possess proper certification. Nsirim, a former Rivers State Commissioner for Information, highlighted that individuals working in the field without certification may face imprisonment once the institute's disciplinary committee begins its operations.

According to Nsirim, the decision to take action against uncertified public relations officers stems from recognizing the significant role that Public Relations plays in the growth and success of organizations and businesses. Speaking on the theme of this year's Public Relations Day, "Harnessing the Power of Public Relations," he expressed the aim of the event to raise awareness among the public and garner support for the adoption of Public Relations practices.

The Chairman underscored the importance of showcasing the true power of public relations, as many people do not fully comprehend its impact on organizations. Nsirim emphasized that public relations professionals are crucial for managing reputation, handling crises, managing brands, and nurturing stakeholder relationships. He asserted that any organization aspiring to thrive and achieve its objectives must engage the services of certified public relations experts.

Moreover, Nsirim emphasized the legal framework supporting the certification requirement. Referring to the Public Relations Decree 16 of 1990, he highlighted that practicing public relations without proper certification is a criminal offense. The decree outlines potential penalties for violation, including imprisonment not exceeding two years, a fine, or both. Thus, Nsirim cautioned that uncertified individuals involved in public relations in Rivers State may face legal consequences once the institute's ethics and disciplinary committee initiates its activities.

This strong stance underscores the commitment of the Nigerian Institute of Public Relations to maintain professional standards within the field of public relations. By enforcing the certification requirement, the institute aims to safeguard the integrity of the profession and ensure that organizations benefit from the expertise of trained and qualified practitioners. As the committee prepares to take action, it serves as a reminder to individuals in the field to prioritize obtaining the necessary certification to practice public relations in Rivers State.